#4 If You Don't Understand "Frequency", Your Marketing Dollars are Being Wasted

The most common marketing mistake I see is the bulk scatter approach in which marketing is sprinkled all around with a focus on reaching more people but with no frequency. Marketing consistently to the same 2000 people weekly, with the right content will yield much higher results than advertising to 200,000 people in a traditional random approach that hits most people only 1 time