Insecurity is one of our biggest psychological drivers. How can we use it to benefit us in the business world, though? Be insecure about criticism. Things which drive you to be consistently better. One of the most creative ways to use insecurities is to move yourself into an entirely different category from your competitors. Separate yourself from the rest, so you become one step above the rest of the playing field. This will encourage you to figure out what they can’t achieve which you can! Let insecurity drive you to be exponentially better than your competition.