Everyone always says their issue is they need more leads but in reality, what they need is a better approach to converting those leads. Leads are not the problem, you can buy them or generate them in any of a dozen ways we'll cover here.
The problem occurs when we try to move those leads from first contact, all the way to client the first time we ever speak with them. We view leads as potential transactions and go straight in for the kill. If you simply shift your mindset to viewing leads as a way to make more friends, as a way to grow your database and you focus on deliver value and establish trust, the results will blow you away.