Bill Hillestad

Personal Marketing & Branding for Market Leaders
in Real Estate, Mortgage, Financial Services and...

Marketing Plans are where all growth initiatives need to start.  Bring me loftiest goals and let me show you the way to achieve them.

My favorite thing in the world is sharing, motivating and teaching people to exponentially grow their businesses.

Because marketing managers are way too busy to stay on top of the latest strategic marketing innovations.  

Consulting

Need some creative

guidance, advice or assistance setting up or optimizing your sales and marketing programs? 

Marketing Coaching

Speaking & Training

Strategic Planning

The most common marketing mistake I see is the bulk scatter approach in which marketing is sprinkled all around with a focus on reaching more people but with no frequency.  Marketing consistently to the same 2000 people weekly, with the right content will yield much hi...

If you've never read the book "Made to Stick", it should be at the top of your list.  The book dives deep into the concept of what makes something sticky or memorable.  Of the seven concepts it covers, the biggest is that we only remember things that are unexpected....

When the FBI or CIA want to recruit a foreign citizen as an asset, our agent has to get somebody to like them enough to spy on their own country.  So how could they possibly get somebody to like them that much?  Well, the first thing we do is to put our agent in the po...

Real Estate Agents and Loan Officers, you spent roughly $12 billion of your own money on marketing to generate less than 12% of your business.  Meanwhile, three quarters of your business came from your personal brand, from people who "remember you".  Being remembered i...

If you want to know the true value of something, seriously imagine your world without it. Do this with a number of things and you’ll be surprised how many things wouldn’t be missed by the world at all. How often would you find the world would be a better place without...

Everyone thinks they know their customers inside and out. Ask any business person how well they know their customers and they ramble on about their expertise on this subject.  In reality, nothing could be further from the truth unless there is some strategic angle to k...

The biggest enemy of great is good. Being good in a thousand different areas doesn’t lead to greatness or success. However, focusing on just a couple or even one area will.  If you were to categorize the tasks you completed in a day by great, good,  or waste of time, w...

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