April 18, 2017

Everyone thinks they know their customers inside and out. Ask any business person how well they know their customers and they ramble on about their expertise on this subject.  In reality, nothing could be further from the truth unless there is some strategic angle to knowing your customer and then ignoring their needs, refusing to really listen to them, boring them to death, and thoroughly underwhelming them.  

Your custom...

March 29, 2016

The biggest enemy of great is good. Being good in a thousand different areas doesn’t lead to greatness or success. However, focusing on just a couple or even one area will.  If you were to categorize the tasks you completed in a day by great, good,  or waste of time, which category would fill up the fastest?

The key to mediocrity is never putting off until tomorrow what you can do today. The k...

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© 2017 Bill Hillestad & Hillestad, LLC