© 2017 Bill Hillestad & Hillestad, LLC

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Bill Hillestad

Marketing and Personal Branding for Leaders
in Real Estate, Mortgage and Financial Services

In 25+ years of marketing,   I have never found anything than comes close to the effectiveness of social media...

when done correctly!

My favorite thing in the world is sharing ideas with motivated professionals, inspiring and teaching them how to exponentially grow their businesses.

Real estate and mortgage marketing is constantly evolving. I work with business leaders to leverage the latest marketing innovations to succeed.  

Marketing Coaching

Speaking & Training

Social Mastery

Bill's Featured Blog Posts

June 8, 2017

The most common marketing mistake I see is the bulk scatter approach in which marketing is sprinkled all around with a focus on reaching more people but with no frequency.  Marketing consistently to the same 2000 people weekly, with the right content will yield much hi...

May 4, 2017

If you've never read the book "Made to Stick", it should be at the top of your list.  The book dives deep into the concept of what makes something sticky or memorable.  Of the seven concepts it covers, the biggest is that we only remember things that are unexpected....

May 3, 2017

When the FBI or CIA want to recruit a foreign citizen as an asset, our agent has to get somebody to like them enough to spy on their own country.  So how could they possibly get somebody to like them that much?  Well, the first thing we do is to put our agent in the po...

May 3, 2017

Real Estate Agents and Loan Officers, you spent roughly $12 billion of your own money on marketing to generate less than 12% of your business.  Meanwhile, three quarters of your business came from your personal brand, from people who "remember you".  Being remembered i...

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